[News] Lee Min-ho in Italy to shoot commercial for Ferrero Rocher
Italian premium chocolate brand Ferrero Rocher has chosen hallyu star Lee Min-ho as their new endorser and has started shooting a commercial in Rome, Italy.
Lee Min-ho, who is super popular in Korea as well as in Chinese community and other Asian countries, will participate in various marketing events starting this October and during the seasons of Christmas and Valentine’s Day as an endorser for the global premium chocolate brand, Ferrero Rocher.
This commercial is his first activity in the collaborative marketing efforts and is filmed in Rome to deliver the Italian ambience vividly under the concept ‘Italian Flair’. The famous landmarks in Rome will be included in the commercial to add a sense of familiarity.
It is said that Lee Min-ho perfectly showcased the ‘Italian Flair’ while he showed off his professional and classy style.
Luigi Mirri, category director of Ferrero Rocher said, “The premium images of the global chocolate brand Ferrero Rocher and global star Lee Min-ho match perfectly. His signature gentle facial expressions and professional demeanor integrated the ‘Italian Flair’ naturally into the commercial” and “The fact we chose the outstandingly talented hallyu star Lee Min-do proves that Ferrero has continuous interest in Korean market”.
The teaser preview starring Lee Min-ho will be released in October first. The main TV commercial, making film and Lee Min-ho‘s interview will be released one by one at a later time.