Actor Lee Min-ho and Lee Jong-suk were chosen as China’s Hallyu Stars of the Year.
They made their speeches via video at the 2015 ROK Brand of the Year Awards on the 6th.
Lee Min-ho said, “I am so happy to have been chosen for this year’s brand award. It means a lot as I was chosen by the consumers themselves and I take this as love and support for me to further progress in the future”.
Lee Jong-suk said, “I am happy to be chosen. As a representing face of Korean brands, I promise to do better in the future”.
The 2015 ROK Brand of the Year Awards started in 2003, discovering brands that have been most popular in Korea. Consumers vote personally and choose the grand prizes.
This year, a new category called, ‘Brand of the Year’ voted by Chinese consumers, was created.
From the 10th of August to the 18th, online and mobile votes were carried out in China to choose the Brand of the Year. The results showed Kim Soo-hyeon-I, Lee Min-ho, Super Junior, EXO, Big Bang, Lee Gwang-soo, Yoo Jae-seok, Girls’ Generation, Lee Jong-suk and CNBlue.
Source : www.osen.co.kr
Italian premium chocolate brand Ferrero Rocher has chosen hallyu star Lee Min-ho as their new endorser and has started shooting a commercial in Rome, Italy.
Lee Min-ho, who is super popular in Korea as well as in Chinese community and other Asian countries, will participate in various marketing events starting this October and during the seasons of Christmas and Valentine’s Day as an endorser for the global premium chocolate brand, Ferrero Rocher.
This commercial is his first activity in the collaborative marketing efforts and is filmed in Rome to deliver the Italian ambience vividly under the concept ‘Italian Flair’. The famous landmarks in Rome will be included in the commercial to add a sense of familiarity.
It is said that Lee Min-ho perfectly showcased the ‘Italian Flair’ while he showed off his professional and classy style.
Luigi Mirri, category director of Ferrero Rocher said, “The premium images of the global chocolate brand Ferrero Rocher and global star Lee Min-ho match perfectly. His signature gentle facial expressions and professional demeanor integrated the ‘Italian Flair’ naturally into the commercial” and “The fact we chose the outstandingly talented hallyu star Lee Min-do proves that Ferrero has continuous interest in Korean market”.
The teaser preview starring Lee Min-ho will be released in October first. The main TV commercial, making film and Lee Min-ho‘s interview will be released one by one at a later time.
[News] ALL HEADLINES All Headlines Actor Lee Min-ho named goodwill ambassador for 2018 PyeongChang Winter Games
SEOUL, Sept. 25 (Yonhap) — South Korean actor Lee Min-ho was named Friday as a goodwill ambassador for the 2018 PyeongChang Winter Olympics.
Lee is the first actor to take on the role for the first Winter Games in South Korea.
The local organizing committee said it appointed the 28-year-old hallyu star with three future Olympic Games to be held in Asia. After PyeongChang, Tokyo will host the 2020 Summer Olympics and Beijing will stage the 2022 Winter Olympics.
The award-winning actor has starred in such popular TV series as “Boys over Flowers,” “Personal Taste” and “The Heirs.”
“As a fan of skiing and surfing, I take great interest in Olympics,” Lee said. “I will try to promote the PyeongChang Winter Olympics the best I can.”
Among other goodwill ambassadors for PyeongChang are Kim Yu-na, former Olympic figure skating champion, Lee Seung-hoon, former Olympic speed skating gold medalist, Choo Shin-soo, outfielder for the Texas Rangers, and Lindsey Vonn, an American Olympic skiing champion.
Lee Min Ho chosen as the honorary ambassador for the ‘2018 Pyeongchang Winter Olympics’!
You might have heard that the ‘2018 Winter Olympics‘ are going to be held in Pyeongchang, South Korea, and who better to represent Korea to the world than the incredibly popular Hallyu star Lee Min Ho!
Lee Min Ho has been chosen to be the official honorary ambassador for the ‘2018 Pyeongchang Winter Olympics’!
The appointment ceremony took place at the DDP (Dongdaemun Design Plaza) today, and the Olympic committee stated, “As much as the ‘2018 Pyeongchang Winter Olympics’, the ‘2020 Tokyo Summer Olympics’, and the ‘2022 Beijing Winter Olympics’ are being consecutively held in Asia, Hallyu star Lee Min Ho has been entrusted to be the honorary ambassador.”
Lee Min Ho stated, “I personally enjoy sports like skiing and surfing, so I have a lot of interest in the Olympics. From now on I will take the lead as the honorary ambassador for the ‘Pyeongchang Winter Olympics’.“
This is going to be one heck of a Winter Olympics with the handsome Lee Min Ho doing his part to spread the word about the upcoming event!